While I was at Lawrence's blog, at informarketing dot com, I took the time to read a few of his most recent articles.
You should read about
www.voices.com
Visit the site and I want to point something out, something I wrote about back in 1998, I called it the "perfect" web site, which offered a binary matrix, a series of choices between two items.
This site seems to be a very good template for implementing this binary strategy.
IF you listened to Spiders, Snakes and Mice, OH MY...you'll remember I was taught at 9 years of age, to ask
WHICH...NOT IF.
I offered a choice of flowers, "Would you like a yellow or purple bouquet?"
NOT, would you like to buy some flowers?
Study
www.voices.com and brainstorm...is there a way YOUR product or service could be "split in two" and/or be made into a choice of this and that?
I think this is an excellent site, and thanks to Lawrence Bernstein for pointing us to this.
Gordon Jay Alexander
PS. The total "look" of a Binary Matrix resembles a pachinko machine, but there are only two "gates" or paths to go on, each path gives you more information about the person.