[Glenn]

Hi Dien,

Thanks.

On the phone with Joe in Hawaii one day he mentioned that his best producing sales offers - print and video...

All followed the 3 act play format.

Joe figured if it worked for the Ancient Greek playwrites it might work well for him too.

And it did.

I've used the idea myself for the past ten or 12 years. And it does help a great deal.

Act I - Grabber Proof

Act II - Credentials

Act III - Benefits and the offer

Something very balanced about it.

By the way...

I've read lots and lots of copywriting books and manuals. NEVER saw this gambit in any of them.

So I guess it's some kind of insider secret.

Thanks,
Glenn