Absolutely. I call it the "TAP" List.

Whenever I begin a program I stop in at the Chamber and/or Visitor Center and pick up brochures or magazines with "advertising" in them.

I also look on front desk counters or Lobbies of Hotels/Motels and pick up any publication with "Ads" in it.

Because..."Advertisers Advertise"!

Same with the Yellow Pages. Any business that has a one-line Listing does NOT believe in spending money on "Advertising".

Actually....many of my own programs are used as "Tap Lists" for other advertisers. I see MY Ads showing up in many other places. Someone sold my advertiser on advertising in their program.

Which is OK because "Getting More Business" is what it's all about.

Don Alm
http://www.midasreports.com