[Ankesh]

Thanks Jason.

Hits is the wrong thing to measure.
If I put up 1000 different buttons and graphics on my site, 1 unique visit will show 1,000 hits on my server.

What you want to measure is unique visitors. From humans - no bots.

I recommend you signup for a free Google Analytics a/c and use their tracking code. You'll get a much clearer idea in a week as to how much traffic you're getting.