As you said, we should indeed be students of great
copywriters such as those mentioned.

However, when I think of copywriting, I think only in
terms of emails and web page sales letters.

I often devour the emails in my inbox from marketing
masters such as Frank Kern, Stephen Pierce, Shawn
Casey, Jeff Paul, Michael Nicholas, Mike Filsame,
Tellman Knudson, Anik Singal, Jodi Hans, and many others.

They are extremely instructive.

I believe in investing the time to dissect and study
marketing emails and online sales letters. The master
marketers hire master copywriters for both email and
salesletters.

We should study copy of today's online masters.

God loves you.

Brent.