Gary Halbert Vote-With-Your-Wallet Testing
Thanks Conrad,
Good point.
Gary Halbert taught us to...
A - Test prices.
B - Test the Headline and offer
C - Pre-test in person until your prospects start asking, "This sounds good.
How do I buy a copy?"
If You Want to have a slam dunk Giant Success when you - Roll out in
Direct Mail or Email - or Empty the room when you READ your sales
letter to an audience - as Halbert loved to do...
You Pre-test until folks start to spend Munny!
You can't Beat Voting with dollars - Starved Crowd Market Testing.
In my Ebay Info Sales Hobby
I Pre-Test By Sending Inner Circle VIP
Test Club Members...
New ideas in Executive Report form.
I create New Products around the ideas they LIKE BEST and send back
Testimonials and Success Stories about.
SINCE it takes gas munny and Energy and Time to TEST a New idea
IN Reality - I'm using a form of "Vote-with-the-wallet Testing.
Conrad - Thanks for reminding me I skipped an Important Step in
my previous post.
Thanks,
Glenn
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