Phil,
Here is another twist to my model. After each buyer has received their stocking, I shoot them a money making email.
"Now that you have in your possession,
The World's Largest Christmas Stocking how would you like to get some of that money back from your purchase?"
"All you have to do is print out my flyer and give a copy to your friends, family and coworkers. If they buy one I will give you $10 for that purchase. If 13 people you know each buys this stocking, then your gift to your son or daughter just paid for itself."
I recommend that they show this stocking to those people so they can see it for themselves. I then go on to advise them how to put a personal SKU identifier on the flyer so I know who referred them.
I've built some interest with this angle, because money is tight but parents and grandparents don't want to skimp at Christmas time. It's just one way to help this group get what they want and promote my product which only generates more sales.
Which by the way, anyone here wanting to purchase
The World's Largest Christmas Stocking for your children or grandchildren then download my flyer and give me a call. If you're not going to use it as a promotional the stocking is also sold by itself.
Here's the flyer