Hey Robert,
Quote:
Originally Posted by Robert J.
Gotta hand it to you, Woody!
I can't imagine ANYBODY paying that kind of money for one of those stockings. Over the years, I've seen them at a few locations around my home field - several local McDonald's locations have used them for in-store promos.
Mind boggling ... thanks for sharing.
Robert J.
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It's all in the presentation and what I will do for the customer. For example I just placed an order for a mom with 2 children. She wanted to know if I could have one stocking made up for just a boy and the other for just a girl.
I contacted the supplier and they said, "Not a problem". Called the customer right back and within in 15 minutes I invoiced her for two 8 Ft Christmas Stockings totaling $326.00.
Customer wanted convenience and custom made stockings for her children. That's what sold here. Not to mention this mother doesn't have to shop for her children now. Christmas shopping is over.
The other angle is like you mention, no one can imagine anyone buying. Which is what makes selling these stockings easy. It's different and no one ever sees these types of items on the store selves.
Not to mention, consumers put a different value on bundled items, even when it's cheaper to buy each toy separately. It's worth the extra because it's big, 18 toys, not sold in stores, only once a year, unique & and parents and grandparents want to WOW!!! their children and grandchildren at Christmas time.