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Old February 9, 2001, 06:08 AM
Dien Rice
 
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Default The inspiring story of Liquid Paper....

Hi Sandy!

Thanks for sharing that story! It's true, you can accidentally stumble upon potential opportunities, but even when they stumble upon them, not everyone will recognize them!

Another example of finding business opportunities is solving problems which you might encounter in your everyday life or at work.... There are several examples of this....

My favorite one is the story of Liquid Paper. It's an inspiration.... :)

In 1951, Bette Nesmith was working as an executive secretary, when she developed a liquid for her own use to cover mistakes she made while typing.

When her colleagues found out about this, they asked her to sell them the liquid too. She originally called it "Mistake Out."

By 1956, Bette Nesmith started the "Mistake Out" company in her kitchen. Everything was done by hand, from mixing the fluid to bottling it. She then changed the name to "Liquid Paper."

Sales reached 100 sales a month by 1958, and she started sending out press releases.

To make a long story short, the demand for Liquid Paper just grew and grew, as secretaries everywhere demanded it. Bette Nesmith ended up becoming a very rich woman.

This demonstrates another way of finding business opportunities.... By finding a way to solve problems that you encounter at home or at work.

Hmmm.... I could also go on about the story of the creation of cat litter here too.... :) That also came about from someone solving one of their own problems in the home....

If you have a problem, and use a bit of experimentation and creativity, who knows what you might come up with? :)

And that's not it. There are also several more techniques for finding business opportunities....

I personally find this topic quite an exciting one.... Knowing, and thinking deeply about this topic can lead to great profits if you apply it! Though I'm interested in hearing the thoughts of others too....

Thanks Sandy, that was a great (and quite entertaining) story you linked to! :)

- Dien