Originally Posted by Adman

....to EASILY selling Ads for BIG BUX....on Coffee Mugs;

People who are FREQUENT customers of diners....those who stop in EVERY DAY....would LOVE to see THEIR MUG....on the Coffee Mugs they drink their coffee from.

So....what I do is;
Place a Card ON EVERY TABLE...announcing the coming change in Coffee Mugs...AND....if they'd like to have THEIR Ad ON the Mugs they drink from every day....to "DROP THEIR BUSINESS CARD IN THE BOX AT THE CASH REGISTER!" (where I have placed a box with a Sign announcing the coming "FULL Color PHOTO Mugs")

Then...when I go to the restaurant 2 weeks later....there are 25 to 30 business cards IN THE BOX! I give these people a call...setting up appts for the next 2 days (Tues & Wed)....and....I FILL the 8 spaces...for $550!

Works like a charm!

Restaurants LOVE the FREE Colorful Mugs....Advertisers LOVE having THEIR MUG ON THE MUGS.....and I love them....one of the EASIEST sales I've ever done.

Ohhh....on my Appt Setting phone calls.....prospects are TOLD the price will be $550....so I am going to meet them in person for 2 reasons;
1) Pick up their check
2) Get their choice of which spot they'd like to have

Works like a charm!

Now....that's ALL the details I'm giving out. Anyone interested in trying this...
find a mug supplier....
make up a Sample Mug....
get a restaurant to agree to use your mugs...
place Announcement Cards on the Tables (with Collection Box at cash register)
go back in 2 wks to collect the Biz Cards
call prospects on Monday for appts Tues & Weds
WHALA.....$4 GRAND IN YER POCKETS!

And....guess what happens at Renewal Time? Yup....the advertisers on the Mugs are NOT going to want to drink coffee out of a Mug that has a Photo of their Competitor! They either Renew or go to another restaurant or....let ther competition have the space! Yuck! The thought of the last 2 choices is NOT considered.

So....RESIDUALS FOR YEARS TO COME!

Don Alm....giving some "details" for the "Skepti-cocki"