Michael,

In regard to the JRT thing...

It could be a viable project. Once you've gathered there names, there's a whole bunch of breed specific junk you can sell those people.

My folks have a Rottweiler, for example. If you look around their office, they've got Rottweiler calendars, coffee mugs, mouse-pads, a T-shirt, and probably a bunch of other stuff I don't know about.

Plus, if you "customized" products... like offered them a "Made for Rottweiler" doggie pillow... especially designed for the joint and stress problems that are specific to this breed... at $129... you could probably pull $8 to $10K a month out of your back-end.

As far as training products, one thing I've noticed is that every breed-specific nut thinks that their breed needs to be trained a certain way.

So, if you did videos that were specific to the JRT, such as 'How to teach you JRT to come, every time you call him' you'd probably do pretty well. And the cost to hit the niche would be likely less than if you attacked dog training in general.

Rare breed fanatics would definitely go crazy over it. But again, you're limiting your market.

The main problem I see is that you're always having to balance between the benefits of a tight niche vs. not a large enough market.

-A.