Hey Songbird,

Thanks for the info... Interesting! ...

But in my opinion there Are Many other Smart & Creative ways to Get visitors and Consumers to ''Read through your Marketing'' using a Mix of of other intriguing methods and techniques...

Quick food for Thought... Especially, throughout SowPubs ''Read through your Marketing''...

As pointed out in the following suggested info on their website...
http://www.readthroughmarketing.com/

Jakob Nielsen's... All time ''Awesome'' resource from Way back When! ... And the Start-up of that Thing Called the internet...
http://www.useit.com/
http://www.useit.com/alertbox/banner-blindness.html

Although, the Stated info below on their site regarding...

Look, you are experiencing clickthrough rates of less than 5%, and even lower conversion rates, you are not alone. Response rates to advertising banners are at an all-time low...
http://www.readthroughmarketing.com/

Definitely, Not Accurate if Studied, planned well & Executed Correctly! ...
http://www.google.com/search?sclient...etwor k&pbx=1

And if CTR is ''One'' of your Ultimate Goals in Marketing online ... Especially, for Creating those nice Passive Networks of income...
http://en.wikipedia.org/wiki/Clickthrough_rate

Wouldn't Worry so Much about ''Read through your Marketing'' for Those who Choose this business model instead...

Trust me! ... Nice, small and All size ''Fortunes'' are Still being made, with Well thought-out Adsense related business models...

Some People Worry Too much about Advertising in your Face related issues...

All Depends on your Beliefs & interests About making Money/Advertising and Generating those Ongoing Revenue(s) ... Especially those Passive Networks of income...

Definitely a Winner! ... Once you “Smartly Study” & Apply the right Methods and take Serious Action!...
http://www.warriorforum.com/warrior-...igit-ctrs.html

Phil