Hi Bill,

The selling side has gone good and bad. I have found that most people want to Bag the Elephant. But that is not always the right path to follow. There are a lot of ways to make money with a product besides selling to the retail giants.

Selling is not the most important thing when it comes to this process; either is obtaining exclusive rights to a product.

As Harvey Brody finally got through my thick skull, the proper evaluation of a product’s true potential is the most important step in the process.

That is why I have devoted a good number of pages in my course to this process If you do not properly evaluate a product you can end up spending a lot of time on a product that has no chance or marginal chance of success when you should just let the product go and move on.