I'm not really a fan of Lady Gaga...
Having said that, she knows how to get attention and market herself!
As you may have noticed, she's just come out with a new album, and the marketing blitz has been on...
Here's an interesting article about it...
Gaga blitzes the market with landmark campaign
http://news.yahoo.com/s/ap/20110525/.../us_going_gaga
I thought this quote was interesting...
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"It was really about expanding the distribution on this album and going into as many non-traditional retail partnerships and non-traditional marketing partnerships as possible," Gaga's manager, Troy Carter, told The Associated Press on Tuesday.
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If you read the article, you'll see that she is marketing her album many "non-traditional" ways with many different partners - e.g. selling it at Starbucks, Lady Gaga-inspired clothing available through an online fashion outlet, a new online game "Gagaville" (by the creators of "Farmville"), a promotional giveaway with Best Buy, etc.
There's a great "lesson" here... You don't have to sell your product only one or two ways, or the way that all your competitors sell it. You can sell it in "non-traditional" ways too - by partnering with others in "win/win" deals.
This also reminds me of another story. Joe Cossman wanted to sell some "shrunken heads" he had just acquired - but how? In the end, he didn't sell them through toy stores or novelty stores - he sold them through gas stations, and he sold a lot! A gas station is not the normal place you would think of buying a "shrunken head" - but I guess they were great "impulse" items when people went to pay for their gas.
In summary...
- Consider selling your products or services through non-traditional outlets and channels.
- You can do this by doing "win/win" deals with the various people who control these non-traditional outlets and channels.
Best wishes,
Dien
P.S. About the power of marketing blitzes (in this case, in publishing) - also see this excellent Denny Hatch article...
Blitzkrieg PR -
http://www.targetmarketingmag.com/ar...campaign=tools