This is my ANCÍENT lottery site, circa 1998, which I use to contrast the COPYWRITING lottery sites, (those who have contacted me, know what I'm talking about).
See, those guys have to SELL. And SELL and SELL and their 10 page promotions to keep the traffic flow.
I have a "take it or leave it" approach. Most of you know that.
It begins and ends with attitude.
http://www.angelfire.com/biz/gjbiz/olm.html
You could use this "template" for just about any information product you offer.
GJA
PS. The form link doesn't work...hasn't for several years...I offer this as an example of a simple, ez capture page for those of you interested in selling information products without writing a 14 page promotion full of hype.