The biggest problem with most adversting is that there is no way to track the results. You need to provide your client with a means of measuring their value for their money.

One way to do this is to offer something of preceived value for free. When the product is delivered it has another offer that brings money into the client's pocket.

This way they can track two things...

#1 how effective is their ad by knowing their expected exposure vs. the respondents
#2 how effective their second offer is by knowing how many respondents vs. how many buys.

If one isn't producing the results, change one item only and test again. Never change more than 1 item at a time and always test against a partial list, not the whole thing.

Now, while this sounds like direct (snailmail) marketing, the concepts remain the same. Your client should have a list of people most likely to be interested in their services. How they generate or acquire this list is going to require some study. But the SRDS is a good place to start.


Sell Your Site While Stuck in Traffic!