...because it keeps the focus on the customer. If you start thinking about yourself, you've probably lost sight of your customer's goals--and if you've done that, you really shouldn't be in business anyway. :)

So overall this method is good simply because it keeps you focused. Even folks who don't like "alternative ideas" might agree that that's a good enough reason to utilize the method.

However, I can't help but be intrigued by "ooooohhhh" factor...that little bit of the unknown. My friend is imagining these great things, and folks are calling him out of the blue (when they weren't supposed to get into contact until later). *enter Twilight Zone music* Very interesting...

Becky




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