Hi!

Picture a thing about the size and shape of a lecturer's podium or something, or maybe like an ATM.

This thing sits in the real world and signs people up for ezines.

Make it and set it up in movie theatres, and then people who are excited about a movie like "Hannibal" or "Titanic" can sign up for studios movie-related ezines while they're in the most receptive frame of mind. You charge the studios for your opt-in service.

Hope this was useful...

best,

-Boyd