Thanks Don,
Actually the Browser Buck Coupon is BRILLIANT.
A PR Expert just referred me to a Richard Branson Ad.
It's a Video of 3 People COMPLAINING they are Addicted
to Virgin Airlines (Something something VIP Program)
Coupons - Yada Yada - nobody cares
But if You GIVE THEM A DOLLAR - Hooray.
Same with Sir Richard.
The Rascal really makes his Benefits list INTERESTING by putting it into
the form of a Complaint.
(Exact same reason I wear a PINK Chain Maile tie. If you don't get ATTN
First - nobody LISTENS and VALUES what you say.)
Anyway.
The link to the Video is below.
Bet you didn't know Richard Branson Borrowed a Psychological concept from you!
Thanks,
Glenn
http://www.adweek.com/video/virgin-a...erviews-120838