I find this line the funniest

"It is not possible to be cool, in other words, unless you are-in some larger sense-already cool, and so the phenomenon that the uncool cannot see and cannot have described to them is also something that they cannot ever attain, because if they did it would no longer be cool."

It's like the hunting of the snark. You can't ever see it cause the moment you do you disappear and so does it.

Or like Invisible Boy in Mystery Men... he can only turn invisble when no one is watching.

The moment you can identify what cool is, it changes.

Dang, that's like one of those online games where the target you're supposed to click the mouse on moves as soon as the mouse is on it.

Like trying to nail custard to a wall.

I love it! The science of predicting the unpredictable.

Having said that, let me make one prediction here... the Stetson Hat will make a comeback and it'll be huge! Mark my words.

Michael Ross.