Re: Please help with an idea
HI Eric,
I'm glad you enjoy the forum.... :)
The only possible problem I can see with your offer is that marketing and web design overlap quite a lot, as the web site design can alter how effective the web site is for sales....
I don't know if you've done much reading of books about writing direct response ads, but in a sense, there's a similarity here.... For example, it has been shown through testing that if you write a direct response ad and include a coupon, you'll get a better response rate than if you don't....
(This seems to even be the case if you're asking for phone-in orders rather than mail-in orders.... In his book "Marketing Secrets of a Mail Order Maverick," Joseph Sugarman gives an example of a split run test of this he did. The ad with a dotted line around the phone ordering information -- so it looked like a coupon -- beat the ad without the dotted line....)
Similarly, it's been tested that for printed writings, a serif font (such as Times font) is easier to read than a sans serif font (such as Arial font). However, results I've seen suggest the opposite for web sites -- in this case, people seem to rate a sans serif font as easier to read than a serif font, possibly because of the more limited resolution of our screens when we read things online.... (As screen resolutions get better, this result might change....)
As you can see, these are both marketing and design issues. However, I still think you should go for it.... :)
You should definitely add a section to your web site outlining your offer.... This is really a type of affiliate program so you also might want to list it with various affiliate program directories....
Good luck :)
- Dien
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