Also, to add to Dien's informative post...

What is your current pricing structure?

Quite often you will fair better if you offer the HOST a substantial amount of your profits too. 15% may get you orders, sure, but what would 50% do for you, order-wise?

Plus, the residual value or LTV of the customers generated would make up for the high perctage payout, again though, depending upon your current pricing structure.

Taylor

> HI Eric,

> I'm glad you enjoy the forum.... :)

> The only possible problem I can see with
> your offer is that marketing and web design
> overlap quite a lot, as the web site design
> can alter how effective the web site is for
> sales....

> I don't know if you've done much reading of
> books about writing direct response ads, but
> in a sense, there's a similarity here....
> For example, it has been shown through
> testing that if you write a direct response
> ad and include a coupon, you'll get a better
> response rate than if you don't....

> (This seems to even be the case if you're
> asking for phone-in orders rather than
> mail-in orders.... In his book
> "Marketing Secrets of a Mail Order
> Maverick," Joseph Sugarman gives an
> example of a split run test of this he did.
> The ad with a dotted line around the phone
> ordering information -- so it looked like a
> coupon -- beat the ad without the dotted
> line....)

> Similarly, it's been tested that for printed
> writings, a serif font (such as Times font)
> is easier to read than a sans serif font
> (such as Arial font). However, results I've
> seen suggest the opposite for web sites --
> in this case, people seem to rate a sans
> serif font as easier to read than a serif
> font, possibly because of the more limited
> resolution of our screens when we read
> things online.... (As screen resolutions get
> better, this result might change....)

> As you can see, these are both marketing and
> design issues. However, I still think you
> should go for it.... :)

> You should definitely add a section to your
> web site outlining your offer.... This is
> really a type of affiliate program so you
> also might want to list it with various
> affiliate program directories....

> Good luck :)

> - Dien