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Old July 12, 2012, 05:09 AM
Phil
 
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Default Success Through Testing: Don’t Forget the Scientific Method...

You Snooze... You Lose! ...

Missed Opportunities for Those who Don't...

Some May Get the Message and Even TRY IT! ...

Especially! ...

Principle 3: Predictions

The Scientific Method is taught in middle school and usually forgotten by those who don't pursue science -- but it can be used by marketers to make sure they're on the right track. Proper use of the Scientific Method involves devising tests that prove or disprove a hypotheses and predictions of performance, writes Ted Rooke...
http://searchenginewatch.com/article...entific-Method

Phil

Last edited by Phil : July 12, 2012 at 05:13 AM. Reason: additional info...
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