Dear Ankesh,
Thanks for noticing the importance of the poems as a GRABBER.
Poetry at the top of a sales letter Always Gets Better Response.
In my tests Goofy Poems GET READ - and then so does the REST
of the letter.
(Thank You
Gary Halbert - who introduced me to the Importance of an ATTN GRABBER.)
What you do is write a list of words IN ADVANCE.
Mumbai
cry
die
fry
guy
hi
high
ki
lie
my
nigh
pie
rye
sigh
thigh
tie
vie
why
kiyi
There once was a Guy From Mumbai,
Who Took a swat at a Fly,
Then Accidentally sat in a Cherry Pie,
He let out a big Sigh,
And muttered, "Why oh Why,
"My oh my,
I wish that Fly would just Die.
Obviously it's much easier to write silly poetry.
But.
If you make your word lists on a specific topic
You can target what you want to say.
And WHY Might You Make The Effort,
To Resort,
To a Poem,
Rather than stay safe at Home,
With a Regular Headline?
Because Everyone says it's Fine.
But I DARE YOU To Stop,
Reading when you Hop,
Into a Letter that Starts w/a Rhythm,
You Can't Stop - isn't it Sublime?
Plus Eugene Schwartz - a billion dollar copywriter - says UGLY COPYWRITING
is
the reason many of his "Control" letters lasted for 20 years or more.
Thanks,
Glenn Osborn
P.S. - I couldn't Find any Copywriting Books or Manuals on how to Use
UGLY COPYWRITING... So I wrote one of my own - w/1000's of Examples
so I'd have an
UGLY Writing Workbook at my Fingertips.
http://archive.enchantednlp.com/products.php?id=79