Richard, I just stumbled onto a great tool that can help you refine your website sales letter into an offer that just cannot be refused - and it doesn't involve any from Chicago with a bent nose and an "Uncle" Vinny...
How would you like a script that will do a split run test??? You can test new or different headlines... modify just one paragraph of your offer to see if it increases or decreases your sales... swap out photographs to see if one is better than the other... or compare one entire offer against a different offer...
AND it is all automatic. Once it is setup, you don't need to do a thing to collect the data except process your orders. Every page displayed is already keyed so you know what is producing what.
Interested???
I have an example running at the link below. If you want to cycle through the offers, click on the affiliate button. If you want to see what each succeeding visitor to your site will see, then just click the reload/refresh button...
Try it out here.