Great question!
Did you know Rodney Dangerfield was a professional Salesman, marketer?
For Years - He ran a business that sold and installed windows and aluminum siding.
LATER -
99 of 100 comics struggle.
Rodney owned his own comedy club.
AT THE SAME TIME -
Rodney wrote, acted in and produced his own Movies.
I've got all of his Comedy Albums and the book that he wrote
just before he died.
Why?
The guy was a master psychologist. His book AND his routines are full of
GEMS. Like how to get a room full of strangers to LIKE YOU using self
deprecating story telling.
Rodney knew NICHE MARKETING. He changed his routine to reflect his audience.
To hit their HOT BUTTONS.
I got his book off of amazon.com
One of the stories that shows you just how good a salesman Rodney was:
Rodney did a big job for a guy in Chicago. Was doing standup in a Club Hangout for local mobsters. They all liked Rodney.
Rodneys employer stiffed him for 150Grand of window replacement work.
So he asked the Mob Boss who called him over to his table to tell jokes to
the girl friend - "What should I do? I can't pay my people. They trusted me."
The mob guy said, "You're a friend. I'll take care of it."
That same night his crooked employer
showed up with the cash - shaking like a leaf.
Glenn Osborn
P.S. - Here's a CASE STUDY on a Specific Strategy for Getting People to LIKE
YOU - & How LIKABILITY got a customer out of a JAM.
http://archive.enchantednlp.com/ezine.php?issueno=2402