Hi Duane!
I think you're not the only one! Here's a news story I just came across.... :)
Lincoln, Nebraska-AP -- Call it ab-vertising.
A Nebraska graphic arts firm is unveiling its latest advertising concept today -- selling advertising space on cheerleaders' bare midriffs.
The demonstration will take place at an arena football game between the Lincoln Lightning and the Iowa Barnstormers.
The Lightning High Voltage dancers will be sporting temporary tattoos on a two-by-three-inch area between the navel and hip. Each tattoo has the team logo and room for a sponsor.
Marty Hager of Graphics Plus says he came up with the idea for Belly Billboards at a game last year, when he noticed the cheerleaders' uniforms. He figured people were already looking at that space, so why not put some advertising on it.
Source of the news story....