Another "Subject" line that gets MY emails opened is based on my old pal "Gary Halbert" who got me started in "Remote Advertising" and Direct Mail.

One of my 1st Biz-Ops was about how to make money placing Ads on "Video Rental Cases"

Gary was a master Copy-Writer and in ONE of our many conversations he told me to .....find a local Voice Mail Service where I could rent a phone number and have a 2-minute Out-Going message! Then....in my ads....offer a FREE Recorded Message to get prospects to respond....even though they had to pay "Long-Distance" charges to connect to my Voice-Mail Recording.

This would eliminate Non-Serious inquiries! Gary told me that, in ALL my promotion efforts, in the beginning, my job was to eliminate the "Suspects from the Prospects" So...have the Headline in my ads "Grab the Greed Glands"....then....by showing a "NON-free" phone number I would get "more serious prospects"....thus eliminating some of the "suspects".

So.....fast-forwarding to 2013....I can carry this thinking on by using, "FREE Video Reveals....." to try and separate "Suspects from Prospects"!

The "Free" video's Job is then to further separate Suspects from Prospects by getting those interested in recieving more info....to fill in a "Squeeze" Form where their info is captured.

HEY! If YOU received an email with a Subject Line that says; "FREE Video Reveals...."How To.....!""...would YOU click to see what was in the Video?

Anyway.....maybe this can help someone

Don Alm.....marketing guy