I guess whenever you mention Nazi, Hitler, etc., there is bound to be controversy--which is why wanted to talk about his techniques, rather than the evil man and his evil deeds.

Here's what I was thinking--he can get all of those folks to buy into his ideas--which ARE pure evil! Surely we then can get a great customer base by getting people to buy our products which are "good" and improve people's lives.

Even on a small scale, marketer's use Hitler's techniques. For example: Hitler scared people into following him--if they objected, they stood the chance of being imprisoned or perhaps killed.

Today: scare people by telling them what bad things will happen if they don't do business with you, let them know they will miss out on a deal if they don't act right now, etc.

Anyway, it is interesting to me...and as you said, Dien, scary what a little charisma can do!

Becky