Quote:
Originally Posted by Glenn
So he INVENTED a new dish - and named it after the members of a group
of TV broadcasters who came in frequently and dined late. And brought
famous friends.
THEY WERE FLABBERGASTED!
And started telling the story to all their friends. Sales mushroomed!
You can do this Kind of Golden Rule Gift Hypnosis in Emails to
friends and clients and prospects too.
Just Think sideways a bit.
Instead of physical food - which is tough to send in an email...
What I do is Create a Personal Poem.
Dien Rice,
Is very nice,
Quick to Slice,
And Dice,
A new idea in a Trice.
or
Thank You Paul,
For the Phone Call,
Things were Dull,
But U Are on The Ball.
You can compliment - Bribe and Hypnotize,
Anyone in Print.
Just turn their name into a Poetry Exercise.
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Thanks Glenn,
Another amazing post - and insight.
And if I may say so myself, that "Dien Rice" poem has a beautiful sound to it (though I may be biased!). I hope someone like Katy Perry or Lady Gaga reads this post and turns it into a hit song...!
By the way, I think what you say about the dishes and the poem relate to something I've been reading about recently...
I've been reading the book "Contagious: Why Things Catch On" by Jonah Berger...
It's about the latest research about why things go viral... and how to increase the chances of making something go viral...
(Jonah Berger is himself a Professor who is the forefront of research in this field...)
One of the things he talks about is what he calls "social currency."
That is, people like to talk about something which enhances their status in the eyes of their peers.
Having a dish at a restaurant named after you would certainly do that! And a poem could, too... So it will encourage people to talk about the dish or poem, and in turn, promote the business...
Same with knowing a "secret" cool spot, or being a member of an "exclusive" club...
I think the "Secret Menu" at "In N Out Burger" (a burger chain originating in California, but now in a few different states) probably is quite "viral" too - particularly when it was new... These are various items they'll make, which are not on the official menu. (Google it if you don't know about it.) If you know about it, and your friends don't, you can "spread the word" and seem "cool" and "knowledgeable" in their eyes... (And you'll be promoting "In N Out Burger" at the same time...)
Having helpful or interesting information to share could also help enhance one's status with friends... Berger gives the example of Snapple's "real facts" printed under their bottle caps. As well as being fun, people are likely to share them with others - which also happens to promote Snapple, too!
Great stuff, fascinating, and highly applicable, as usual, Glenn.
Thanks!
Best wishes,
Dien