[Glenn]

Thanks Dien,

I saw that same book but didn't get around to reading it.

Any other specific FOR-PROFIT ideas you remember?

A construction company owner I'm coaching just had the wife
cancel an appointment with her husband to discuss a 7.5 million dollar project.

As you know...

When something like this happens the DEAL IS DEAD.

We turned it around
by sending a 300.00 GIFT of an iPad-mini.

I wrote a detailed Ezine about the marketing aspects.

The fact that both wife and husband were VERY WARM and open to setting
a 2nd appointment when Jerry called to "Double Check"

AFTER they got his FedEx...
was the result we wanted. YUP - Jerry has already gone to the reactivated appt.

But I had not considered the Bragging and story-tell "Social Currency" IMPACT.

The man RAVED for 3 hours about how amazing the marketing was
behind the ipad-mini gift.

BUT...

You are right Dien.

I don't think it will end there. This guy is a financial and social leader
in a very hi-end community.

RECEIVING An IpadMini instead of a sales letter makes a STATUS Boosting
S
t
o
r
y.

I'll bet the guy talks to everybody he meets about this for a few days - at
least.

Thanks for that.

GOOD CATCH!

I didn't realize our little Appointment saving Gambit had such "story-telling-
social-status-VALUE" to the affluent prospect.

Thanks,
Glenn Osborn

P.S. - I should Explain. THE REASON my clients allow me to SHARE details of what I do for them is...

(A) - I changed their names
(B) I change the state or country they live in
(C) I change the type of business in which they work. (THE NLP and Marketing and S ales Psychology is Deadly accurate however.)

I Thought I'd better EXPLAIN this because I mentioned this client before in this thread. Jerry and Roger - are the same man.