> This is an eSPv2 site so there isn't much I
> can do without a total rebuild. However, I
> am more concerned with the copy and what I
> can do to improve my chances of a sale the
> first time around.

> So, please tell me what hot buttons and
> benefits YOU would like to see to make you
> buy.

> Thanks in advance...

> Steve

Hi Steve:

First, I wish you luck with your project. I took a careful look at your site and do offer a few perspectives from a unbiased surfer and fellow internet marketeer.

1. My initial reaction was that I had to read your headline a few times for it to really sink in, and did not really hit any hot buttons for me. The words may be to sophisticated for some people (dummies like me) to understand.

2. I think your body copy is great, tell me more! Your package is $147.00 and $500.00 Its going to take me more than a few paragraphs to get out my credit card. I think defining what you are actually selling in the headline might help.

3. Who is your target market and are they going to know those internet heavy hitters you mention? If not, some description of EACH one would really help.

4. Try to capture the traffic. Get them to give you their email address. Maybe offer some free info or a mini-course. This may not lead to the immediate sale, but if you are using per-click or per page viewed advertising, you may convert sales on the back-end. Or perhaps offer an alternate package. If you can, try adding a hyperlink in your homepage for this, or if you can, add a pop-up banner. Build up a email list and get them to know, like, love and buy from you.

Just a few ideas, I hope it doesn't seem negative.