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Old April 24, 2001, 11:21 AM
Bob Beckman
 
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Default Yes, I'd like to know the five best businesses to "lure" profits . . .

and you're right about the PCGS. When I ran my one-man consulting business, if I didn't constantly "reach out and touch" potential clients, I quickly lost momentum and dollars.

I personally used monthly (or more) event speaking engagements to reach new and old clients; sent "personalized" notes, clippings and phone calls to current,past and potential clients; and scheduled breakfasts, lunches and occasional dinners with those valuable people who gave me referral business.

I also offered a free half hour of consulting prior to getting into a contract. This was a loss leader that allowed me to gain rapport with potential clients, scope the job to see if I could or wanted to do it, and (most importantly) decide if the client was serious and could/would pay my rates and truly gain value from the engagement.

Bob