Quote:
Originally Posted by MMacGillivray
Now I'll have to go and think about building my personal brand statement  |
I absolutely agree that we all (like it or not) have our personal brand... At least of some kind... Those links are illuminating (Phil and Margaret)...!
I was reading through an article, pointing out that, for example, Woody Allen has a personal brand. When someone sees a Woody Allen movie, they have certain expectations of what sort of thing to expect. It's essentially his "brand"... (Love him or hate him!) He may not have intended to have a "brand" - but whether he did or not, he has one!
What is a "brand"? I'm still really clarifying all this in my mind... But I think it's what you stand for, your identity, how people may want to identify with you, your emotional appeal, all those things...
In the near future, I plan to develop the "Sowpub brand" a bit further...
In case anyone is interested, I'm currently reading two books related to this topic - "Wally Olins on Brand" by Wally Olins, and "How Disruption Brought Order" by Jean-Marie Dru...
Both are good (and quite different)!
Best wishes,
Dien