Another must, Read, Study, Learn and Apply once again for our Swipe files...

The original 1997 version, I've posted on SowPubs is now changed to a shorter version But still an Excellent example full of {Twistable} Golden nuggets...

The Brand Called You... Tom Peters 1997! ...
http://www.fastcompany.com/28905/brand-called-you
http://www.tompeters.com/dispatches/010790.php

Ankesh also has some Excellent related reports, "Unlock your brand" included...

Although in some Quick research and testing in Google, [Ankesh] needs to correct and re-configure his PayPal information, details etc., to get those misc. reports and Hotsheets rolling once again...

All the best,
Phil