Hi Dien,
LindaC here.

I have a financial interest in a mobile food
business. One of the first things we did was
choose a name for the business that would be
easy to say and remembered. Other (branding)
points include advertising "we buy and use
local produce" and "we are also a green business."

We believe "Branding" is very importing in building
a business that people wish to come back to again
and again just as they do a large fast food establishment.

My Best 2 U,
LindaC