Quote:
Originally Posted by Don Alm
Hey Dien...it STILL amazes me;
People have an Idea.....gather together their funds and....Go Fer It!.... renting a space....bringing in their "stuff"....and DON"T have a clue how to sell it!
Restaurants, Retail Shops, Service biz!
I asked an Auto Repair guy HOW is he going to get customers and his answer was....."Location!" "I paid TOP Rent" for a space on Main Street and THAT is ALL the "Marketing Stuff I need to know"!
Then....when I reminded him that the Auto Repair guy who had the location b4 him went BK....he responded with; "Ya...well....that was HIM! I'm different!"
Yeah Right!
Anyways....it sure keeps MY interest up trying to help Small Biz People
Don Alm......long-time entroopeener
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Hi Don,
It is interesting, what you say is incredibly true!
Hanging out in these kinds of forums (like this one)... The kind of people who hang out here are those who are always improving their knowhow, improving their skills, trying out new things... and getting better and better at what they do...
Whereas, MANY small businesses are just like the one you described. They sit on their hands, waiting for business to come to them. If business doesn't come... They stand, looking out the window, mentally trying to "will" people to come through the door...
The thing is, these people are often very nice people. When you have some marketing skills - even just the basics - you can help these people (and profit from it at the same time). It's win/win! You can make money, AND feel good about it, too!
Of course, you can make a good living doing just this. I've only done it a little (I have other income streams as well), but I still find it amazing. When you help a business, and it works, it's a little bit like having "magic powers"... One business owner is so grateful to me, whenever I meet him and he's with other people, he always introduces me as the guy who has essentially "saved" his business! (The praise he lavishes me with in front of others can be a little embarrassing sometimes!)
- Dien