Ya...Dien....I can't believe, in THIS day, why small biz owners do NOT understand "marketing" or have even given any thought to HOW to get customers/clients/ patients!

They simply think the "old" program of "Build-It-And-They-Will-Come"!

Hogwash! When my wife and I started up our Antique Shoppe.....I did NOT want to spend a bundle on Newpaper or Radio ads. I found ways (like Joe Cossman....ya gotta read a copy of his book "How To Make a Million in MailOrder") to get "FREE" write-ups and publicity.

And....we collected each customers "Email or Address".....to build a Customer List to contact later.

I also did my "Browser Bucks" and "Bee-Back" cards and other promos.
A Mexican Restaurant opened in my town last year. GREAT food. I "sold" him on "collecting Cell Phone Numbers" from his diners by placing a Tent-Card with a QR Code that said, "Scan Here for 1 Discount on your Bill"

So.....diners would pull out their phones, scan the code and show the cashier the code and get their discount. Thus.....he started collecting a "Diner-List" that....if he wanted to get a Spurge of Diners....he'd send a Text offering something special and....that would FILL THE SEATS!

Anyways.....there will ALWAYS BE ROOM for guys like me who can help biz owners get more biz!

Don Alm.....still at IT