Yup...you hit it! Sowpub had to do "shoe-leather" and "letting your feet do the walking". WF got into digital and "let your fingers
do the walking"!.....so, because most people are basically "lazy" and deplore making personal calls on prospects....the "masses"
were looking for "easy-peasy" and the PC guys discovered this Huge Market of people waiting for the next "OnLine Dream".....
"buy this software and retire"!

They STILL are!

I just bought a WSO and it "sounded-good". Then I read the author's method of selling, which said, "Go to your restaurant
prospect about an hour before closing. When you pay your bill, tell the owner how great the food was...then start talking about
"the Restaurant Promo"!

HOG-Wash! This guy has NEVER sold ONE restaurant in his life!

Maybe the "answer" for Pub is to start talking about "Digital Money-Makers".

As an example; a few years ago, when QR Codes started getting used by big businesses and were becoming popular with cell
phone users....I got one of my "Hot-Flashes". I had been providing hotels with free "Restaurant Menu Guides" (These were 11
x 17 Scrapbook Binders with 2 laminated pages per restaurant....that contained Photos and Menus for each restaurant)

I got 20 restaurants and 10 hotels to participate in 5 towns. Everyone LOVED these books and I made a nice chunk every year.

One day, a hotel manager told me that many of his guests were carrying Mobile Devices and...could I consider putting QR Codes
in my books. These Codes could be tied into a "Restaurant Directory Website".

"Great Idea" I thought. So....I got a domain (MobiSiteIndex.com).....put my restaurants on it and made a Display that sat on the
Front Desk Counter that said; "Looking for a Place to Eat? Scan this Code"!

My display also had Photos of Food Plates. I charged $5/wk per hotel = $100/wk per restaurant 20 restaurants x $100/wk =
$2,000/wk per town.

Travelers (tourists) have 3 things;
1) Money to spend....2) Hunger....3) a Mobile Device

Restaurants want to get Travelers in and Hotels want to be of Service to their guests. WIN...WIN...WIN!

Now....granted, this program involves contact with Hotels and Restaurant Owners however.....this is Free to the Hotels and
getting the restaurants was a breeze....and, each restaurant got a Home Page and a Page for each menu.

So.....thanks for letting me relate this to you.

Don Alm