Hi,
When I came across an Article about How Chipotle Fast Food
Restaurants Raised Revenue in 2 years by 1 BILLION DOLLARS
to 3.5 billion.
Grew the # of Stores from 1350 to 1700.
By Educating their customers about using "Natural Meat". Dropping "Trans Fats" from their cooking. Offering "organically certified beans and avocados."
Cooking from Scratch...
"Fresh onions - peppers - raw meat."
I hate Avocados. SLIMY.
Can't eat Peppers.
Stopped eating at any fast-food stores and cut out Beef and Pork completely.
So I have No Personal Experience at Chipotle.
However.
I Was Happy That Educating Customers about The SOURCE of their HEALTHIER food was allowing Chipotle To RAISE THEIR PRICES and Sell More.
But.
WHOA!
I didn't realize they were using FEAR to do it.
Google "Chipotle Scarecrow Game"
to EXPERIENCE More of what I mean.
I
Couldn't
WATCH
the SCARECROW Short Movie.
And will NOT be Playing their App Game.
But 1 Billion Dollars In Extra Sales is PROOF that they are
SCARING millions of customers thru their doors with this Movie/App Game strategy.
Here is a link to the ScareCrow Trailer -
http://www.bing.com/videos/search?q=...35FA2D327276FB
Thanks,
Glenn