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Old January 5, 2015, 11:40 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,463
Default How one guy used the "expert" approach to succeed in MLM...

Quote:
Originally Posted by SteveSki View Post
Here's what I teach my MLM downline distributors to do to sell weight loss programs.

Secret: "You teach the cold market where to place you in their minds".

So brand yourself as a weight loss expert.
Hi Steve,

I agree, where you position yourself can make a big difference... It can affect how they see you.

And, positioning yourself as an "expert" makes a lot of sense...

Everyone trusts an expert! But they don't necessarily "trust" an MLM guy/girl, a sales guy/girl, etc. But if you're an expert...

Hey, that reminds me of something. A long, long time ago (late 1990s, pre-Sowpub even)... I joined an MLM. It was Herbalife.

Herbalife promots itself on the basis of health. Now, the guy I joined under - he was a qualified naturopath!

You know what, he did well. Why?

Because he was an "expert" - and billed himself as such!

I didn't know much about sales or marketing back in those days. I didn't last too long, because I decided to go on and do other things...

I haven't communicated with the guy I signed up under since those days. But I notice, today, he's still taking a similar approach... Now, he's a "life extension specialist."

(That's his link, as I said, I haven't even communicated with him since the late 1990s, so this is not an endorsement or anything. I just "Googled" his name, and found him...)

Hey, this approach works!

As Steve said,

Quote:
All of this is simple stuff.... but you got to have enough burning desire and mental toughness to do the work.

If you do.... you will make a fortune!
Thanks for sharing that, Steve!

Best wishes,

Dien
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