Yup....whenever I've tried to sell any Beauty Salon owner one of my AD programs.....I learned Loong ago to ask what some of their services cost and....I then ask how often do her customers come in for these services?

I then reach in my shirt pocket, pull out a card and total up a "Year of Spending."

This always gets them to REALIZE the "Yearly Value" of each customer and my fee does not seem "out of whack" (as one owner said)

Don Alm