Don, love your stuff.

The skeptic in me has some questions. Mainly one. If this is actually working, why does the directory you use as an example have only two listings?

I am working on a similar idea in my area so seeing real working examples is great.

In addition to the counter flyer we are making business cards with information on it for the front desk to hand out to the guests. Sure it drives up the cost a little bit but the engagement we believe will be higher. Also using the QR code exclusively limits interaction by the guests. Putting a text call to action or a bit.ly link to the site on the card for those who aren't QR code savvy will likely increase participation by the guests. Granted we haven't launch this yet and this is all conjecture but this is information we've gathered by talking to various front desk people in hotels in our area. The fact that very few of them even knew how to use a QR code on their phone leads us to believe that the vast majority of the population is in the same boat. People see them but they don't know how to use them but they can send a text message to get a link sent to their phone or they can type of link right into their browser. No one answer is the best but providing multiple options covers more bases in my opinion.