Quote:
Originally Posted by Don Alm
It was THEN....I realized 2 things
1) I had to give them a STRONG REASON why they NEEDED (not Wanted) to Pay ME.....to become "Mobilized"
and....
2) I had to bring some EMOTION in
So.....just like a "Directory" program I started years ago (in the PRE-IM days) after I found I couldn't get local biz owners to pay me for any of my Ad Projects....I made up a "Town Directory" where I "salted" it with biznesses who were "Already IN" (They weren't).....but....the New Prospects THOUGHT they were, so.....their "Greed Glands" got the best of them (emotion) and.....they thought, "Hey! If THIS guy is in this..."I BETTER BE ALSO"!
Thus.....when biz owners SEE.....other participants, "seemingly IN" the program....they DON'T WANT to let their competition get in....so, Emotion & Greed sets in and....THEY WANT IN.....NOW.....B4 THEIR COMPETION!
[...]
And remember my FIRST RULE OF SALES......"NO ONE WANTS TO BE FIRST"! If a potential customer/client SEES.....OTHER PARTICIPANTS IN the program......this "assures them" that.....THIS is A-OK!
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Wow, Don...
What you are sharing here is
PURE GOLD...
I don't know if others realize it, when you share incredible insights like this...
I gotta say, I wouldn't have recognized it myself before about 6 months ago (though I see it now, thanks partly to some things I learned from Glenn Osborn as well)...
But, there's pure gold in the words you've written in this post. I won't spell it out further... But, if you really want to make big moolah... Study Don Alm's words in this post, and apply the principle he's talking about...
Best wishes,
Dien