Dien -

> The thing is, risk is something which can be
> managed.... Yet (strangely to me) this seems
> to almost never be covered in many of the
> popular business books.... The only place I
> can think of seeing it in many popular books
> is the concept of "testing" in
> mail order....

I've found the discussion of risk and risk management to be handled in a somewhat interesting way in "Rich Dad's Guide to Investing." RK's "rich dad" said that investments weren't risky but that investor was risky, typically because of lack of financial literacy. I thought this was an interesting way to view it.

Rick Smith, "The Net Guerrilla"


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