Yup.....it WAS "Don Joseph". He lived in S.Southside of Chgo and started the "Ads on Hard Plastic Phone Book Covers" there...then wrote a booklet about what he was doing.

I bought his Book and sample Covers and I made a bundle....back when Phone Books was the MAIN source of Info.

I could get 100 Ads @ $295 on those things.

Thanks again,

Don Alm