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Old May 31, 2001, 05:52 PM
Lurk
 
Posts: n/a
Default A tip from the trenches....

Hi Leo,

Bravo on the site and sale. Very professional, simple to use and visually appealing. You're waaaay ahead of most out here.

> If you check out my site and have any
> suggestions for improvements or ideas
> regarding joint ventures and the like let me
> know.

A little constructive criticism ;-)

In your copy, the emphasis is a little heavy on the "I's" and "Me's". One of the undisputed rules of marketing is to use a lot more "You's" (refering to the customer) than "I's".

Yes, you are essentially selling yourself as an expert, but when it really comes down to it, the potential customer wants to know what they will gain from your product first. Then tell them how you'll help them get what they want.

Hope this helps!

Congratulations on the speedy beginning. Oh, once again, just a little constructive criticism ;-)

Lurk