Hi Garth,

> I got recent notice that Jay Abraham is
> closing down his free ezine. He claims his
> feedback shows that no enough people are
> reading the thing and therefore he can't get
> any sales from it because of the low
> readership.

> Um? Makes you wonder if the great Jay can't
> make money just how good is this internet
> thing?

Hmmm.... I didn't subscribe to Jay Abraham's ezine, so I can't comment on it directly....

However, I know that one ezine which many people actually read is Jim Straw's ezine....

If you subscribe to Jim Straw's ezine, you'll notice its format is different from any other ezine I've seen anyhow. Jim Straw does a lot of questions and answers....

His ezine only comes once a month - it seems to be quality, rather than quantity. And because part of it is in a question and answer format, it is like a little mini-forum.... I wonder how this format would work for others?

But the best approach might be to do what Jim Straw does, by TESTING.... His approach to anything seems to be unique, but it is built on a solid foundation of testing and testing.... It's a great foundation to build upon! Uniqueness and originality, backed up by testing, testing, and testing some more, to find out what works for him and his audience....

Dien