Hi Boyd!

> What I mean is, a reporter once was
> interviewing Popeil Senior, and the reporter
> tried to get a rise out of him by saying
> "That thing [the Pocket Fisherman]
> isn't really very useful, is it?" To
> which Mr. Popeil answered like the perfect
> salesman he was by saying "It's not for
> using, it's for giving."

Heheh, that's a great answer.... Some things are definitely made for giving.... :)

> If I was the computer game marketer, that's
> also the tack I'd take. I'd pitch it not to
> cat owners but to people looking for gifts
> for cat owners.

Hey, that's a good idea.... Yes, I'm not completely sure how he's doing his marketing, but he seems to have some connections to societies of people who might tend to own pets (for example, the article mentions the Humane Society)....

Certainly pitching to cat owners is one channel, and pitching to the friends of cat owners is another....

Essentially, the way I see it, the more channels you can sell your product through, the more chance you have of "making it".... The past couple months, I've been actively studying the various methods of "risk reduction" in business used by "serial entrepreneurs" with a high batting average.... Selling through multiple channels is one of these methods. So, for example, rather than just selling through the internet, sell your product by mail, wholesale through stores, as an advertising item, etc. Doing this increases your chance of success.

By the way, Boyd, I really liked your post below on FOCUS, and your analogy of the microscope, and the story of Dominick Dunne....

Actually, I have an little story to tell, of finding what you were "meant" to do, but I'll post that as a new post by tomorrow.... :)

- Dien