First, I thank you for your time and energy to post these very educational stories.
What I've seen mostly isn't BARTER. Barter is an exchange of value.
It appears most of these examples use a different technique, more of a
SELECTIVE RECIPROCITY.
You being a master persuader appear to be tapping into Cialdini's principle which explains we are hard wired to reciprocate when someone gives us something.
It seems your clients are giving stuff away, which is, again I may be splitting hairs here...
but more of a sales technique than a barter technique.
King Gillette perfected the giving away (a razor) and then selling the blades, sort of like this perfume guy.
Maybe I'm not seeing something, but I'm not seeing an EXCHANGE of value but a lot of gifting...
sort of PRE Meditated Reciprocity, getting the Click-Whirr response often enough to have those great numbers in many of your examples.
So, am I way off base here, or do I see more of a gifting method (sales technique) as opposed to a barter (exchange) method?
Gordon
Quote:
Originally Posted by Glenn
Thanks Gordon,
While Doug and I were swapping For-Profit
ideas back and forth he told me
how he Grossed a Million dollars in his 1st MLM.
Doug purchased the rights to sell perfume in Canada.
Did lots of testing.
Created a Marketing book full of ideas
that worked for him.
Went from city to city and signed up A dozen Distributors
in each location.
But things were moving SLOW AS MOLASSES.
UNTIL Doug Hit on the Following BARTER SYSTEM - city after city after city.
STEP I - Doug calls up the President of the TOP (Major City)
CHARITY And Arranges to GIVE AWAY Perfume to all the guests
at their next Charity Banquet.
STEP II - Doug sets his distributors up with a Knapsack Perfume Kit.
STEP III - Doug Gives a 2 minute SPEECH at the Banquet
explaining that the F-r-e-e Perfume and Cologne is 1-of-a-kind.
And SO UNUSUAL that Upon contact with each person's skin
it suddenly Becomes UNIQUE to them. NOBODY ELSE CAN HAVE THAT FRAGRANCE.
STEP IV - Table by table thru the evening - the Perfume Distributors
move from Table to Table Giving away and Customizing Perfume.
RESULT?
When their F_R_E_E Perfume Bottle Runs out.
All the Affluent women in the room ORDER MORE.
Over and over
again and again.
Doug told me his PERFUME BARTER was So successful that HE and his
team sold more perfume FASTER than the rest of the MLM Perfume company
combined.
So they moved their Headquarters to Canada.
Thanks,
Glenn
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